Decision Point's Team

Decision Point’s strength comes from our experience, education, and enthusiasm.

Experience
Our Decision Point consultants each have at least 15 years of research and/or marketing experience. Clients and previous employers of our team members include:
PepsiCo, Kraft, ConAgra, Wachovia, and Hewlett Packard

Team member’s awards include:

  • Edison Award for Most Innovative New Snack Item
  • “40 Under 40” InBusiness Magazine’s list of emerging business leaders
  • Named an “Emerging Leader” by an executive women’s business organization
  • Superior Achievement Award, Kraft Foods
  • GT National Leadership Award

Current and past affiliations include:

  • Society for Healthcare Strategy and Market Development (SHSMD)
  • European Society for Opinion and Marketing Research (ESOMAR)
  • Market Research Association (MRA)
  • Tempo
  • The Business Forum

Education
We love to learn, that’s why we do what we do. We continually learn from you and your customers. Our team’s educational experience includes, but is not limited to:

  • Harvard Business School, Boston, Massachusetts
  • University of Wisconsin, Madison, Wisconsin
  • Pepperdine University, Malibu, California
  • Sorbonne, Paris, France

Enthusiasm
When you work with Decision Point our enthusiasm for our work is evident and hopefully contagious.

  • Enthusiasm creates energy which enables ideas to become profitable products.
  • Enthusiasm spurs our creative chemistry which enables us to find new approaches to solve problems or create opportunities.
  • Enthusiasm makes our jobs fun.
  • Praise for Decision Point’s Team Members
  • “Provided expert thought-leadership, strategic direction and project oversight resulting in successful customer satisfaction and loyalty measurement programs for our company. Extremely detail-oriented, goal-driven and motivated to achieve the desired results.”
    - Catherine Brasse, Vice President/Senior Program Manager, Wells Fargo
  • "I have had the pleasure of working with Nicole for 12 years on multiple brand research initiatives, and would highly recommend her to anyone that may be looking for a strategic partner. Her professionalism, attention to detail and focus on client satisfaction has always been refreshing. Nicole is very forward thinking when developing tailored approaches to her work and always puts 110% into everything she does. I have found her to be extremely reliable and trustworthy. Her ability to analyze a need and develop a solution is one of her strongest assets that has served us well over the years."
    - Daniel Plaisance, Vice President, Healthcare Group, Addison Whitney an inVentiv Health Company